BetterUp | Insights Report

The corporate coaching platform that empowers workers to reach their full potential,
BetterUp is a treasure trove of corporate mental wellness juice thanks to the seasoned expertise
of behavioral psychologists, cognitive scientists, and…Prince Harry, the Duke of Sussex.
Yeah, I know.

Under Herman-Scheer, I was their lead copy on social media for three years —
a partnership so effective that they integrated our work to other parts of their brand.

One of those was their annual Insights Report,
where they tagged us in to distill their findings into something more standout.

The result: a landing page with a compelling narrative,
and a visually striking whitepaper brimming with panache, flair, cool, rizz…whatever you wanna use.