Framework Computer

It’s a personal computer, but like an actual personal computer.
And not in that half-assed “you can add stickers!” sorta way,
but with a fully modular platform featuring easiliy hot-swappable parts
for customizable form and function.

Since I am 1) a generally uncool dad, and 2) a huge fucking nerd,
I was the perfect copywriter for the launch of their two newest products:
Framework Desktop, a small PC with big ambitions; and
Framework Laptop 12, a kid-centric laptop that’s far from a toy.

My Job:
Messaging strategy
Website copy
Creative direction