GFiber | “Internet for You”

Who actually likes their internet?
Predatory pricing; bottom-of-barrel support; generally crappy service —
most internet providers represent the worst of late-capitalist corpohell.

Enter Google Fiber, an ISP that sheds all the shady bullshit
and embraces the customer experience: an essential service, delivered straight-up,
without stupid random fees and antiquated data caps (it’s 2025 y’all, come on).

For their pivot into lifestyle plans that speak to real people with real needs,
I took lead on an ad campaign in partnership with BUCK.

I dabbled in wherever I was needed; a delectable charcuterie of creative collaboration:
scripting, storyboarding, creative direction, character input, and even audio direction.