ZBiotics | Sugar-to-Fiber

So they’re probiotics. Except they’ve been genetically engineered
by really smart microbiologists to tackle incredibly specialized supertasks.
These super-soldier’d microbes in particular convert some of the sugar you eat into good-for-you prebiotic fiber.
And fiber is something a lot of us could use more of — like, ever wonder how beans became the musical fruit?
Because you’re not getting enough fiber.

I developed messaging, copy, and content for the launch of ZBiotics’ newest supplement, Sugar-to-Fiber:
product pages, web copy, educational content, etc.

In a way, I was their personal genetically modified probiotic,
converting all that science-y language into something more digestible for everyone to enjoy.

…I still don’t eat enough fiber, but at least I’m helping.